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India and France Launch 'Desibel' to Amplify Indian Creative Talent on the World Stage
Desibel: India-France Initiative Boosts Creative Talent Globally

Eddie Avil
Aug 302 min read


India's Railway Stations Are Becoming VR Labs for Brands
Forget focus groups. India's railway stations — some of the busiest transit hubs on the planet — are being converted into live product testing arenas, and brands are paying attention. A partnership between Vyoma Media and VR booth operators is placing immersive experience stations inside major Indian railway stations, turning ordinary commute time into something far more commercially valuable. The installations are currently live at four locations — Vijayawada, Visakhapatnam,

Eddie Avil
Aug 282 min read


India's Sunovatech Eyes Southeast Asia With Ambitious Bangkok LBVR Entertainment Hub
Sunovatech India Pvt Ltd is developing a location-based virtual reality entertainment center in Bangkok, Thailand, set to open in February 2027 with three themed experiences spanning a Wild West heist, a cosmic adventure, and an underwater thriller. The project marks a significant push by an Indian technology company into Southeast Asia's rapidly growing experiential entertainment market. If successful, the venue could serve as a commercial blueprint for premium LBVR expansio

Eddie Avil
Aug 283 min read


Luxid Launches AI-Driven AR and VR Platform for Hotel Sales
Luxid has unveiled a new AI-driven augmented reality (AR) and virtual reality (VR) platform aimed at digitizing the venue discovery process for hotel sales. This innovative tool is particularly tailored to address operational challenges in segments such as meetings, incentives, conferences and exhibitions (MICE), destination weddings, corporate events, and large-scale banquets. Traditionally, these sectors represent a significant portion of revenue for many premium hotel prop

Eddie Avil
Jul 172 min read


Inside The Oasis: Vivek Agrawal’s XR Revolution in Music with LoveTalk
Vivek Agrawal, LoveTalk album, The Oasis XR project, Bollywood AR music, immersive music India

Eddie Avil
Apr 61 min read


vivo Unveils First Mixed Reality Headset and New Imaging Strategy at 30th Anniversary
vivo Unveils First Mixed Reality Headset launch

Eddie Avil
Aug 23, 20252 min read


Healing with Holograms: How Bengaluru Surgeons are Redefining Neurosurgery with Mixed Reality
Healing with Holograms: How Bengaluru Surgeons are Redefining Neurosurgery with Mixed Reality

Eddie Avil
Aug 21, 20252 min read


Vivo Vision MR Headset to Launch on August 21: Lightweight, Powerful & Poised to Rival Apple
Vivo Vision MR Headset to Launch on August 21: Lightweight, Powerful & Poised to Rival Apple

VRAR World
Aug 16, 20252 min read


Meta Unveils Wild VR Headset Prototypes Aiming to Blur Reality and Virtual Worlds
Meta’s Reality Labs Research is pushing the boundaries of virtual reality with several radical headset prototypes showcased ahead of SIGGRAPH 2025

Eddie Avil
Aug 8, 20252 min read


IIT Delhi Launches Executive Programme in Virtual and Augmented Reality – Batch 02 Now Open for Enrollment!
The IIT Delhi Executive Programme in Virtual and Augmented Reality – Batch 02 is now open for professionals eager to excel in immersive technology fields

Eddie Avil
Aug 8, 20252 min read


Meet the Winners of DJX Hackathon Who Brought “XR for the Everyday Indian” to Life
Winners of DJX XR Hackathon

Eddie Avil
Aug 6, 20252 min read


MAYA Universe: A New Mythology for the 21st Century
Exploring the MAYA Universe: A New Mythology for the 21st Century

Eddie Avil
Aug 1, 20253 min read


India’s XR Startups: Pioneering Defence, Maritime & Air Force Excellence Through Immersive Tech
Pioneering Defence, Maritime & Air Force Excellence Through Immersive Tech

Eddie Avil
Aug 1, 20252 min read


NVIDIA and Unity Powering the Next Generation of Smart Cities and Industrial Experiences
NVIDIA Smart City AI Blueprint and Unity’s XR for Industry—where real cities and industrial operations become truly ‘Extended Realities’.

Eddie Avil
Jul 31, 20253 min read


PICO Partners with Blender to Accelerate Enterprise XR Transformation
PICO partners Blender Foundation
as an official contributor to the Blender OpenXR development program.

VRAR World
Jul 26, 20251 min read


RayNeo Air 2s: How Did They Become the Best Seller in Video Display Glasses on Amazon Prime Day 2024?
According to the latest news, RayNeo Air 2s won the title of the #1 best seller in video display glasses on Amazon Prime Day 2024. The...

VRAR World
Oct 13, 20241 min read


China's first AR brand concept experience center opens in Changsha
Recently, at the same time as the opening of the third Changsha Tourism Development Conference, China's first AR brand concept experience...

VRAR World
Sep 30, 20241 min read


DreamSmart Held AI Ecosystem Launch Event to Unveil Its AR smart glasses StarV Air2 and Smart Ring StarV Ring 2
On September 25, VRAR WORLD were invited to attend DreamSmart AI Ecosystem Launch Event. StarV, a new brand under DreamSmart, has...

VRAR World
Sep 30, 20241 min read


TCL RayNeo announced the completion of B+ and B++ rounds of funding, with a total financing amount of over 500 million CNY in the past six months
On September 25, 2024, TCL RayNeo, a leading consumer AR brand, announced the completion of its B+ and B++ rounds of funding, jointly...

VRAR World
Sep 30, 20241 min read


SUPERHEXA and NOVA VISION have reached a strategic cooperation and will launch the first co-branded AI audio glasses at the end of the year
On September 23, SUPERHEXA and NOVA VISION announced a strategic partnership. The cooperation includes many aspects, including the...

VRAR World
Sep 30, 20241 min read
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