XPENG G7 Debuts with AR-HUD Technology Co-Developed by Huawei

XPENG and Huawei Intelligent Automotive Solutions jointly unveiled a

new generation of AR-HUD (Augmented Reality Head-Up Display) which will make

its debut on the XPENG G7 model.

The “Chasing Light Panoramic” HUD system is a result of close collaboration

between XPENG and Huawei. Built through a powerful hardware-software

integration, the two companies have jointly developed this intelligent cockpit solution.

In terms of display performance, the system features a class-leading 87-inch ultra-

wide field of view, capable of displaying information across multiple lanes. It also

boasts industry-leading brightness of 12,000 nits and a contrast ratio of 1800:1,

ensuring content remains clear and visible under all lighting conditions—delivering

truly vivid and reliable visuals.

For user comfort, XPENG and Huawei have co-developed a proprietary distortion

correction algorithm, reducing display distortion to below 1%. Combined with a virtual

image projection distance of 10 meters and ultra-low latency of 100 milliseconds, the

system offers extended viewing comfort with minimal eye strain or motion sickness.

In terms of accuracy, the system leverages XPENG’s advanced driver-assistance 3D

OCC technology and a jointly developed AR engine prediction algorithm. Paired with

a minimalist, natural, and clear visual design, the AR-HUD ensures perfect alignment

of virtual information with the real road—delivering an “anchored to the road” effect

without blocking the driver’s view.