HKC Unveils the World’s First 3.1-inch Oxide AR-HUD, Opening a New Era for In-Vehicle Displays

Recently, HKC officially launched globally its first 3.1-inch AR-HUD product for the

automotive sector. The product innovatively adopts Oxide technology and, backed by HKC’s

exclusively developed solution, delivers image quality and ultra-high brightness comparable

to OLED while also offering lower cost and stronger adaptability, providing a new benchmark

solution for AR-HUD applications.

In terms of core display performance, HKC has achieved a breakthrough through the world’s

first Oxide technology and its unique panel and backlight design. The product features 116%

NTSC color gamut coverage, with color reproduction accuracy comparable to OLED, fully

meeting the stringent requirements of in-vehicle scenarios for highly saturated and highly

faithful image quality. Combined with an RGB-Mini backlight tuning solution, peak

brightness exceeds 15,000 nits, ensuring that images remain clear, sharp, and comfortable

whether under direct sunlight or during night driving. At the same time, higher light

transmittance together with refined backlight control technology effectively improves the

ghosting and blurring that commonly affect AR-HUD imaging.

In terms of structure and process, the product breaks through the limitations of traditional

panels. Relying on a customized RGB-Mini backlight tuning solution, it achieves lower

power consumption and longer operational endurance at the same brightness level, perfectly

matching the strict low-energy demands of in-vehicle systems and striking a good balance between high performance and cost-effectiveness.

As HKC’s first HUD solution to be unveiled, this 3.1-inch product is deeply customized for

AR-HUD scenarios and can seamlessly adapt to mainstream in-vehicle AR systems,

presenting drivers with immersive AR overlay displays of key information such as navigation,

vehicle status, and safety alerts.