Rokid and Focus Media Announce Billion-Level Strategic Partnership

According to industry sources, Rokid Founder and CEO Zhu

Mingming shared on WeChat Moments that Rokid has entered into a billion-level

strategic partnership with Focus Media. From the signing ceremony photos, Zhu

Mingming and Focus Media Founder Jiang Nanchun were both wearing Rokid

Glasses, holding red contract folders and shaking hands in front of a backdrop that

read “Rokid & Focus Media Billion-Level Strategic Partnership Signing Ceremony.”

In his post, Zhu Mingming wrote: “Rokid has reached a billion-level strategic

partnership with Focus Media to jointly ignite the trillion-yuan AI glasses market. The

industry is finally entering deep waters, moving toward scale and full-on competition.

Mr. Jiang has quietly supported Rokid for four years. This year will bring many

exciting developments, and real breakthroughs are coming soon. To our ecosystem,

upstream and downstream partners, and channel allies—let’s work together.”

The news has so far only been disclosed through WeChat Moments, and Rokid has

not yet released an official announcement. More details of the cooperation are

expected to follow. Nevertheless, from the information already revealed, this billion-

level partnership seems to signal Rokid’s next big moves.

Focus Media is a representative lifestyle media platform in China and a major player

in the global advertising industry. Its business covers building media, cinema screen

advertising, and in-store media. By strategically placing its media in the core

scenarios of urban consumers’ work, life, entertainment, and shopping, Focus Media

has built a vast and efficient communication network.

It is worth noting that on August 30, Rokid Glasses set a new record for waveguide

AR glasses sales—surpassing 10,000 units in a single day (across online and offline

channels), all paid in full.