Fengyuzhu Exhibition Partners with Rokid to Expand “AI + Culture” Through AI Glasses

Fengyuzhu Exhibition and Rokid officially signed a strategic cooperation

agreement. The two companies will focus on the deep integration of Artificial Intelligence (AI)

and Augmented Reality (AR) technologies, jointly developing customized technical solutions

and practical applications of AI glasses within the cultural industry.

Using AI glasses as the hardware carrier and large language models as the core intelligent

engine, both sides will collaborate to create tailor-made solutions for the cultural sector. These

will focus on applications such as virtual-real interaction, intelligent guided tours, AR-based

cultural and creative displays, immersive museum experiences, digital heritage

reconstruction, and metaverse cultural spaces — exploring innovative paths for AI+AR in

cultural presentation, heritage preservation, and cultural tourism upgrades.

At the technical innovation level, the collaboration will focus on two core areas — multimodal

interaction and spatial perception — to build an immersive cultural experience system. This

system will effectively integrate capabilities such as voice, vision, and scene understanding,

promoting the digital and intelligent operation of cultural assets. By combining Fengyuzhu’s

experience in immersive scene design with Rokid’s AR hardware expertise, the partnership

aims to enhance three key functions: intelligent narration, multilingual guidance, and

emotional interaction — significantly expanding the depth and reach of cultural

communication.

Looking ahead, the two parties will accelerate the demonstration and application of “AI +

Culture” in key areas by developing a series of high-quality pilot projects, setting a benchmark

for digital transformation, and injecting new momentum into the high-quality growth of the

cultural industry.