Viture Co-Founder Says the Company Is Planning “Invisible” AI Glasses to Compete with Meta

As competition in the smart glasses market becomes increasingly intense, Viture is

trying to take a different path. In a recent exclusive interview with Tom’s Guide,

Emily, Chief Marketing Officer and co-founder of Viture, revealed that the company

will officially launch a new product category for a “connected lifestyle” in the fourth

quarter of this year under the name Vonder.

Unlike competing products such as Ray-Ban Meta, which include cameras and have

relatively bulky designs, Viture’s new product will focus first on two core priorities:

genuine fashion appeal and strong privacy protection.

Emily said, “We believe smart glasses should feel ‘invisible,’ not intrusive.

Technology should be integrated into timeless design, not the other way around.” She

noted that the most obvious pain point of current AI glasses is privacy - people around

you know that the device you are wearing is recording. Through Vonder, Viture hopes

to change that by making the glasses first a fashion item people truly want to wear,

and only second a smart device.

At the same time, Viture is continuing to advance its existing product line. The

company confirmed that, after multiple rounds of firmware updates, its XR glasses

Beast have become more mature and refined, and will go on full sale on April 27

through Best Buy, Amazon, and the company’s official website.

In addition, Viture has already partnered with Nvidia and the Stanford School of

Medicine to combine XR and AI for the optimization of medical laboratory

workflows. Looking ahead, Emily believes that the convergence of AR and AI glasses

is inevitable, but it will not happen overnight. Instead, it will be a gradual process

requiring simultaneous advances in optical efficiency, thermal design, battery life, and

everyday wearing comfort. Viture hopes to secure a place in this “battle for the face”

through its ecosystem, user base, and accumulated software capabilities.