Revolutionizing Onboarding with Axis Max Life's Bandhan 2 0: The Augmented Reality Experience

Axis Max Life Insurance, in partnership with GMetriXR, has set a new benchmark in employee onboarding with the launch of Bandhan 2.0—a fully virtual, AI-enabled platform powered by augmented reality and immersive storytelling. This bold initiative reimagines the traditional induction process, making it not just informative, but truly inspiring and engaging for every new hire.

A New Era of Onboarding

Bandhan 2.0 is more than a digital upgrade; it’s a cultural leap. By integrating advanced technology with interactive gamification and virtual environments, the platform transforms onboarding into a dynamic, self-paced journey accessible in both English and Hindi, on any device, and from any location. This ensures that every new employee, regardless of where they are, experiences a consistent, high-quality induction.

Key Features that Set Bandhan 2.0 Apart

• Gamified Learning Modules: New hires dive into Axis Max Life’s brand story, values, and culture through interactive, game-like content that makes learning fun and memorable.

• Virtual Leadership Interactions: Early engagement is fostered by enabling direct, virtual connections with enterprise leaders, offering strategic insights and a sense of belonging from day one.

• Self-Paced Digital Induction: Employees can onboard at their own convenience, with modules available for 60 days post-joining to reinforce continuous learning and alignment.

• Real-Time HR Integration: Automated dashboards provide HR teams with instant tracking and progress reports, streamlining compliance and enhancing efficiency.

• Scalable and Inclusive: The platform’s fully virtual, cloud-based design supports Axis Max Life’s geographically diverse workforce, ensuring seamless access and a unified experience.

A Vision for the Future of Work

Gautam Rao, Senior Vice President and Head – HR Centre of Excellence at Axis Max Life Insurance, encapsulates the spirit of Bandhan 2.0:

“Onboarding should do more than just transfer information—it should inspire, connect and empower. Bandhan 2.0 does exactly that, creating a sense of belonging and purpose from day one.”

This initiative is expected to impact thousands of new employees annually, accelerating readiness and productivity while cultivating confidence and purpose. It’s a cornerstone in Axis Max Life’s broader digital transformation strategy, demonstrating how technology can drive operational scalability and future-ready workforce engagement.

Setting the Blueprint for Modern Onboarding

As organizations worldwide seek innovative ways to bridge the gap between recruitment and retention, Bandhan 2.0 stands out as a blueprint for the modern corporate welcome mat—one that inspires, empowers, and connects from the very first click.

With Bandhan 2.0, Axis Max Life Insurance and GMetriXR are not just onboarding employees—they’re onboarding the future.