Lenskart and AjnaLens: Pioneering India’s Smart AI Glasses

In a landmark move set to redefine eyewear in India and beyond, Lenskart.com, the country’s omnichannel eyewear leader, has made a strategic investment in AjnaLens, a Mumbai-based deeptech startup specializing in AI-powered Extended Reality (XR) technology. This partnership marks a pivotal moment in the journey toward mainstream smart glasses that blend style, intelligence, and real-world utility.

From Vision to Reality: A Journey of Innovation and Perseverance

AjnaLens was founded in 2014 by visionaries Pankaj Raut, Abhijit Patil, and Abhishek Tomar, who began with a dream to build XR hardware and software solutions that solve real-world problems. Over the years, their relentless pursuit of innovation has led AjnaLens to develop cutting-edge products for defense, enterprise training, and education, earning global recognition including a CES Innovation Award in 2023.

Lenskart brings to the table its unmatched expertise in frame design, engineering, and a vast omnichannel retail network spanning over 2,500 stores across 14 countries. AjnaLens contributes its deeptech prowess in spatial computing, AI vision, and XR software stacks. Together, they aim to develop smart glasses that are as stylish and comfortable as traditional eyewear but packed with next-generation AI and XR features.

Lenskart co-founder Peyush Bansal remarked,"This investment marks the next chapter in our smart glass journey, which began with the launch of Phonic, our audio-enabled glasses, in December 2024. As the smart glasses category scales rapidly, our partnership with AjnaLens strategically positions us to accelerate product innovation in this space."

With Lenskart’s robust Direct-to-Consumer (D2C) infrastructure and deep retail penetration, these smart glasses are poised to move beyond niche tech gadgets to become accessible, everyday tools for millions.

Democratizing Smart Eyewear: From Luxury to Empowerment

This partnership is about more than just technology; it’s about impact. The vision is to make smart glasses a tool of empowerment to everyday users embracing wearable tech for the first time.

AjnaLens’s roots in creating XR solutions for defense and enterprise training reflect a commitment to solving real challenges with immersive tech. Now, combined with Lenskart’s scale and design leadership, the collaboration promises to democratize smart eyewear, making it affordable, functional, and stylish.

A Glimpse into India’s Deep Tech Future

In a market traditionally dominated by imported tech, this India-born innovation signals a shift. Startups like AjnaLens demonstrate that Indian companies are evolving from service providers to core technology creators. When such startups partner with unicorns like Lenskart, the potential to co-create scalable, global solutions multiplies exponentially.

As Lenskart prepares for a $1 billion IPO at a $10 billion valuation, this strategic investment also underscores the company’s commitment to leading not just in scale but in innovation.

Looking Ahead: The Future is Smart, Connected, and Immersive

The Lenskart-AjnaLens alliance is a beacon of hope and ambition—a promise that eyewear will soon be much more than a vision aid. It will be a gateway to smarter living, deeper connections, and richer experiences.

For more information, visit:

• Lenskart.com

• AjnaLens.com