Flipkart's - FlipVerse a Metaverse E-commerce play

#Walmart- owned #Flipkart has launched a #metaverse-based shopping platform. Dubbed as #Flipverse

A metaverse space where Flipkart customers can shop in a photorealistic virtual destination via the Flipkart app. Think of it as a virtual shopping theater where you engage in immersive shopping and also communicate with brands in the metaverse.

In partnership with eDAO, a Polygon-incubated organization that designs and launches global art, media and entertainment IPs at scale into the world of Web3, Flipverse will offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to their favorite brands, Supercoins, and digital collectibles.

Flipverse aims to enable customers to get closer to their favorite brands in an interactive metaverse where the communication runs two ways. Flipverse will be available on Flipkart’s newly launched platform FireDrops, which can be accessed from the Flipkart app.



How does the Flipverse change the game for e-commerce? How will it redefine the shopping experience for consumers today? How does Web3 and the metaverse revolutionize brand partnerships?


The platform will allow users to discover and shop products in an interactive way. At present, the service will be available for 15 brands including apparel brand Puma, cosmetics and personal care brand Nivea, and homegrown electronics brand Noise.

Flipverse is already live on the Flipkart app for Android smartphone users. The pilot experience will be live till October 23.


Here’s how to enter and shop in Flipverse Step 1- Go to https://firedrops.flipkart.com/qr-page.html on your computer Step 2- Here, click on ‘Enter Flipverse’ and then scan the code shown on the laptop’s screen using your Android phone Step 3- You will now be redirected to the FireDrops app. Select a username of your choice here. Step 4- Tap on the menu button and then chose Flipverse Step 5- Your avatar will be entered into Flipkart metaverse. Here you will be able to see products from Noise, Ajmal Perfumes, and Puma, among other brands on the display. Step 6- Use on-screen controls to roam around the Flipverse.

Step 7- Tap on the products you like to know more about them. The platform also allows you to even check any deals or discount available on the e-tailer’s site

Announcing the Flipverse, Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs said "The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India."

In another related story, Flipkart has announced the extension of its ‘Diwali Sale’. The second edition of the Flipkart Big Diwali sale will restart from October 19th till October 23. For Flipkart Plus members, the sale will start today at midnight. In the sale, there will be a 10% instant discount on SBI Credit Card and EMI transactions. The e-tailer has partnered with Paytm to offer a 10% instant cashback using Paytm Wallet and UPI transactions.


Dec 2020 we had spoken to Ajay Ponna venkatesh- Dir & Head Flipkart Labs on #xrom #podcast

Click to watch/listen





38 views0 comments