Flam’s Mixed Reality Magic: Igniting Brand Engagement with $14M in Funding

In a world where consumer attention is fleeting, brands are racing to create experiences that captivate and connect. Enter Flam, an AI-powered mixed reality (MR) startup that’s redefining how brands engage with audiences. Founded in 2021 by Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam is headquartered in the innovation hubs of San Francisco and Bengaluru. With a recent $14 million Series A funding round led by RTP Global, Flam is poised to revolutionize the global marketing landscape by delivering immersive, app-less MR experiences that blend the physical and digital worlds seamlessly.

Flam’s mission is bold yet simple: transform every consumer touchpoint—be it digital ads, TV broadcasts, retail spaces, or product packaging—into interactive, high-fidelity 3D and MR experiences. By leveraging proprietary AI infrastructure, Flam enables brands to create engaging content accessible via QR codes or links, without requiring app downloads or browser redirects. This frictionless approach ensures that immersive experiences load in under 300 milliseconds, making them scalable and accessible to billions of users worldwide. Over 100 global brands, including giants like Google, Samsung, Emirates, Netflix, and Flipkart, have already embraced Flam’s platform, reaching more than 380 million users with campaigns that boast engagement rates up to 49 times higher and conversion rates four times better than traditional formats.

What sets Flam apart is its ability to make mixed reality not just a novelty but a necessity for modern marketing. “Our mission is to turn every touchpoint—digital, TV, media, retail, and fan moments—into interactive, immersive digital experiences,” says Shourya Agarwal, co-founder and CEO of Flam. The startup’s full-stack enterprise suite, powered by generative AI, offers tools for automated 3D asset generation, no-code MR publishing, integrated advertising suites, and custom analytics dashboards tailored for industries like retail, sports, broadcasting, and live events. This versatility has attracted a diverse clientele, including a U.S. Presidential campaign, demonstrating Flam’s ability to deliver measurable ROI across sectors.

The recent $14 million funding, which brings Flam’s total capital to $22 million, will fuel its ambitious plans for global expansion and product innovation. The company aims to deepen its presence in North America, Europe, and the Middle East while strengthening operations in Asia. A significant portion of the funds will also support engineering advancements, particularly in generative AI tools that empower brands to create compelling MR content effortlessly. “Given that there is a powerful product-market fit, we have to expand this,” Agarwal notes, highlighting the company’s focus on scaling its proven model in India and breaking into the U.S. market.

Flam’s journey began with a $3.5 million seed round in 2021, followed by a $4.5 million pre-Series A in 2024, backed by investors like Turbostart, Twin Ventures, and Inventus Capital Partners. The latest Series A, with participation from Dovetail and strategic investors, underscores the industry’s confidence in Flam’s vision. “The time for MR is now, and Flam is uniquely positioned to lead this wave,” says Nishit Garg, Partner at RTP Global. “What excites us is not just the technology, but the clarity of vision and speed of execution.”

Beyond technology, Flam is also scaling its team, growing from 120 to a planned 180 employees by the end of 2025, to support its global ambitions. Its platform’s device-agnostic nature, compatible with all Android and iOS devices, ensures rapid deployment of MR content, making it a game-changer for brands seeking to stand out in a crowded digital landscape.

As mixed reality transitions from experimental to essential, Flam is at the forefront, proving that immersive storytelling can drive unparalleled consumer engagement. With its innovative platform and a clear roadmap for growth, Flam is not just igniting the future of marketing—it’s setting it ablaze.