Empowering New Cultural and Tourism Experiences: The World’s First Mars-Themed LBE VR with 3A-Grade Visuals Debuts

The 32nd Beijing International Radio, TV & Film Exhibition (BIRTV2025) was recently

held in Beijing, attracting over 500 exhibitors from more than 20 countries and

regions. The event featured 10 exhibition zones and 6 immersive experience areas.

Among the highlights was the world’s first Mars-themed Location-Based

Entertainment VR project with 3A-grade visuals, making its global debut.

3A-grade visuals represent the highest quality standard in interactive gaming. In the

LBE VR immersive zone, China’s independently developed project Mission to Mars:

Origins made its first appearance. It is also the third virtual reality immersive

interactive film in China to receive a public screening license.

This 40-minute immersive journey allows participants to step into the year 2050 as

volunteers for a Mars landing mission. Visitors traverse a sandstorm-swept Martian

surface and dive into a floating underwater city to uncover the mystery behind the fall

of an ancient Martian civilization. Guided by the deputy commander Tianyin and a

robot named Blue, participants engage in high-intensity missions such as exploration,

rescue, puzzle-solving, and escape.

The exhibition also featured Mediastorm, a popular media-tech platform among

younger audiences, which showcased a dynamic 3D modeling technology

incorporating the dimension of time—enabling realistic reconstruction of scenes

across both space and time.