AutoVRse: India’s Quiet XR Powerhouse That Keeps Building
- Eddie Avil

- 10 hours ago
- 3 min read

In the volatile world of immersive technology, where hype cycles rise and crash with dizzying speed, few startups manage to stay the course. AutoVRse, the Bengaluru-based XR company founded in 2016, has done just that—emerging as one of India’s most consistent and high-performing XR startups. If XROM were placing bets on the future of enterprise XR in India, AutoVRse would be the name on the ticket.

A Case Study in Speed and Precision: ISAR 2026
At the Indian Society for Assisted Reproduction (ISAR) 2026, AutoVRse partnered with Intas Pharmaceuticals to launch a VR module for the world’s first Needle Free Injection System (NFIS) for IVF care. IVF treatments often involve repeated injections, a process that can be daunting for patients. NFIS eliminates the needle, but explaining its mechanism to clinicians posed a challenge.
AutoVRse’s solution? An interactive VR experience that allowed doctors to practice using the device on a virtual patient. Built in just 15 days, the module debuted on a global stage alongside the physical product. Clinicians reported that the VR simulation made the device’s workflow far clearer than brochures or videos ever could. Engagement was so strong that additional demo units had to be arranged at the conference. Post-event, Intas requested a 3D recorded version for continued use—a testament to the impact of AutoVRse’s work.
This project encapsulates AutoVRse’s ethos: speed, precision, and a relentless focus on utility. They don’t just build flashy demos; they craft tools that solve real problems.
Beyond Healthcare: A Track Record of Enterprise Impact
AutoVRse’s portfolio extends far beyond pharmaceuticals. Over the years, they’ve delivered XR solutions to Fortune 500 companies including Shell, Godrej, Bosch, Tata Motors, Ultratech Cement, and the Aditya Birla Group. Their work spans:
Industrial safety training: Simulations where mistakes carry visible consequences, helping workers internalize protocols without real-world risk.
Automotive design and marketing: Early projects that leveraged VR to reimagine how vehicles are showcased and tested.
Heavy manufacturing workflows: Enterprise XR platforms that streamline training and assessment for large, diverse workforces.
This breadth of application underscores why AutoVRse has remained relevant while many XR startups faltered. They’ve avoided chasing consumer hype, focusing instead on enterprise-grade solutions where ROI is tangible.
Resilience Through Boom and Bust
The XR industry has seen its share of hype cycles—from the early VR headset craze to the metaverse gold rush. Many startups rose quickly only to collapse when the market cooled. AutoVRse, however, kept building. Their ability to deliver under aggressive timelines, maintain strong client relationships, and adapt across sectors has insulated them from the volatility that plagues the industry.
Their recent $2 million funding round led by Lumikai—India’s first gaming and interactive media-focused venture fund—further validates their trajectory. Investors recognize not just their technical prowess, but their team’s discipline and ethics, which have consistently set them apart.
For XROM, AutoVRse represents the kind of startup that investors dream of:
Execution under pressure
Enterprise-first mindset: Solutions that solve real problems for Fortune 500 clients
Resilient team culture
Cross-sector impact: From healthcare to manufacturing, their work drives adoption of XR where it matters most.
In a landscape where many chase headlines, AutoVRse quietly delivers results. That’s why, if we were investors, our bet would be on them—not just for building better enterprise solutions, but for embodying the consistency, ethics, and resilience that define a true leader in India’s XR ecosystem.





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