top of page

VR for Everyone? Apple Considers Lower-Cost Vision Pro

VR for Everyone? Apple Considers Lower-Cost Vision Pro
VR for Everyone? Apple Considers Lower-Cost Vision Pro

#Apple is putting their high-powered #mixedreality headset #visionpro on hold and prioritizing a cheaper model for release by the end of 2025. This strategy shift aims to make AR/VR/MR more accessible to a wider audience.

The current Vision Pro starts at a hefty $3,500, limiting its appeal. Apple reportedly wants to bring the cost down to around $1,500, similar to a high-end iPhone. This price point would better compete with VR headsets like Meta Quest.

While Apple recently expanded sales of the Vision Pro to new countries and announced upcoming software updates, development of a next-generation high-end model has been paused.

Apple originally planned multiple Vision models, but for now, the focus is on affordability. The company is reportedly facing challenges in reducing the price and weight of the cheaper headset without compromising the VR experience.

Apple Vision Pro

At WWDC 2023, Apple CEO Tim Cook unveiled the Vision Pro, a groundbreaking mixed reality device he called "a new type of computer."

Powerhouse Specs:

The Vision Pro packs a punch. It boasts a 4K display for each eye, seamlessly switching between augmented reality (AR) and virtual reality (VR) with a turn of a dial. The device's processing power comes from a dual-chip setup: Apple's M2 chip and a custom R1 chip dedicated to handling sensor, camera, and microphone data. This allows for features like eye, head, and hand tracking, letting you navigate without a controller.

Designed for Developers:

The Vision Pro runs on visionOS, Apple's new operating system built for seamless compatibility with existing iPhone and iPad apps. This eliminates the need for app developers to create separate versions for the headset. Apple recently unveiled visionOS 2 at WWDC 2024, bringing even more capabilities to the platform.

The base model comes with 256GB of storage and includes various accessories: a carrying case, headbands, light blockers, a cleaning cloth, battery, and charging cable.

Price tag - 3500$ making it far from affordable

We at XROM are eager to see more competition in the HMD's & cheaper more powerful AR/VR/MR Glasses

3 views0 comments


bottom of page