Vidda, Hisense’s Youth-Oriented Tech Brand, Unveils the G11 AI Audio Glasses

On March 23, Vidda, Hisense’s youth-oriented tech brand, held the “Super Player —

Gaming TV & AI Audio Glasses Launch Event” at the JD Mall in Shuangjing,

Beijing, officially unveiling two major new products: the “Big Player G7,” a G+Mini

LED giant-screen gaming TV designed specifically for AAA titles, and the Vidda G11

AI Audio Glasses.

The newly released G11 AI Audio Glasses deliver a brand-new portable audio-visual

solution for users with top-tier acoustic performance and all-scenario smart interaction

capabilities. Together, these two new products build a comprehensive, youth-oriented

entertainment ecosystem covering both home big-screen entertainment and portable

smart audio-visual experiences.

It is reported that the Vidda G11 AI Audio Glasses are a major new product in Vidda’s

expansion into the portable smart audio-visual market. Facing the current challenges

in the smart glasses market—including excessive weight, redundant and cumbersome

features, and significant battery life concerns—Vidda has firmly chosen a “vertical

deepening” product strategy. By prioritizing user-centric design and focusing on high-

frequency usage scenarios, the company has created a smart wearable device that can

truly replace ordinary glasses, embodying the product philosophy that “a super player

must not only pursue perfection but also exercise rational restraint.”

The two titanium-frame versions of the Vidda G11 AI Audio Glasses are priced at

1,599 CNY at launch, with a final price of 1,359 CNY after the national subsidy; the

three non-titanium-frame versions are priced at 1,399 CNY and 1,299 CNY at launch,

with final prices of 1,189 CNY and 1,104 CNY after the national subsidy. The

product is now available for pre-order on JD.com. Users who pre-order before April 8

and post a review with a purchase receipt will receive a 10x return on their pre-order

deposit, with an additional subsidy of up to 100 CNY per model.