Joe Russo, the director of big #Marvel movies like "Avengers: Endgame," recently shared his thoughts on the future of content creation and how #artificialintelligence #AI might impact the film industry. According to Russo, AI could create a fully-fledged movie within the next two years.
Russo believes that the current generation has a facile expertise in AI and is not afraid of it. This opens up the possibility of using AI to engineer and change storytelling, allowing for "constantly evolving" stories. In fact, Russo suggests that with AI, you could walk into your house, save the AI on your streaming platform and request a movie starring your photoreal avatar and Marilyn Monroe's photoreal avatar, with a rom-com genre and dialogue that mimics your voice. The result would be a competent story that's specifically curated for you.
Russo also believes that modern TVs are not far off from having enough processing power to render anything in real-time. This would allow for more personalized content creation, specific to the viewer's preferences.
While these claims may seem bold and alarming, Russo is no stranger to the foreboding tides of AI. He's on the board of a few AI companies, which he claims are developing AI to protect people from AI. He sees AI and its encroachment as an inevitability, stating that "unfortunately… you will need an AI in your life because whether we want to see it developed or not, people who are not friendly to us may develop it anyways."
Despite the ominous possibilities, Russo is excited about AI's potential to empower up-and-coming creators. He believes that the democratization of storytelling is incredibly valuable, as it means anyone can tell a story or make a game at scale with the help of photoreal engines or AI tools.
It remains to be seen how AI will impact the film industry and content creation as a whole. However, with figures like Joe Russo at the forefront of the debate, it's clear that AI is here to stay, and it's up to creators to harness its potential in innovative and responsible ways.