TCL RayNeo Reports 618 Sales Triumph, Captures 52% Market Share

TCL RayNeo released its 618 sales report on June 19. According to data from JD Business

Intelligence and Tmall Business Advisor, during the full 2025 618 period, TCL RayNeo

achieved a market share of 52%, with sales increasing by 3.36 times year-on-year. It ranked

first in XR device sales on both JD.com and Tmall, leading the Chinese market.

Specifically, the new pocket-sized TV Air 3s Pro ranked No.1 in XR device sales across both

platforms; the flagship waveguide glasses X3 Pro ranked No.1 among full-color waveguide

glasses; and the V3 series AI camera glasses ranked No.1 in smart glasses sales.

TCL RayNeo attributes this strong performance to its accurate understanding of user needs,

forward-looking product strategy, and solid technological capabilities.

In addition to its success during the 618 period, TCL RayNeo also stood out at AWE 2025

(Augmented World Expo), where it partnered with Qualcomm to showcase AR glasses

powered by the Snapdragon AR1 Gen 1 chip. The device demonstrated AI-generated recipes

within seconds, without needing a phone or cloud connection—marking the world’s first on-

device generative AI demo in smart glasses and signaling a shift toward independent smart

eyewear.