Tata Elxsi Clinches Dual iF Design Awards for Game-Changing AR/VR and User Experience Innovations
- Eddie Avil
- 2 hours ago
- 2 min read
Tata Elxsi, a global leader in design and technology services, has secured the prestigious iF Design Award 2025 for two standout innovations: the VelocityOne™ Race, developed for Turtle Beach Corporation, and GameSense, a digital sports companion platform for broadcasters and operators.
VelocityOne™ Race: Redefining Sim Racing
Recognized in the Product – Gaming Hardware/VR/AR category, VelocityOne™ Race is a high-performance racing simulation system designed to deliver the world’s most immersive sim racing experience.
Tata Elxsi led the industrial design, user interface, and engineering integration, including the Race Management Display (RMD) and VelocityOne Tuner app, both enhancing real-time telemetry and customization for gamers.
Daniel Nuth, Director of Product Management at Turtle Beach, lauded the collaboration, stating, “This award celebrates the power of collaboration and purposeful design. Tata Elxsi played a pivotal role in delivering a product that pushes the boundaries of realism and performance in sim racing.”
GameSense: Revolutionizing Fan Engagement
Winning in the User Experience (UX) category, GameSense is a unified digital platform tailored for major media and entertainment groups to boost fan engagement and monetization.
The platform blends AI-powered content discovery, Octalysis-based gamification, and community features like FantasyPlay, WinPredict, FanZone Shop, and FanConnect, transforming how fans interact with sports across devices.
Global Recognition
The iF Design Award, now in its 72nd year, is one of the world’s most respected accolades for design excellence, with over 11,000 entries from 72 countries judged by 131 independent experts in 2025.
Aditya Chikodi, Vice President at Tata Elxsi, emphasized, “Winning the iF Design Award 2025 is a proud moment for Tata Elxsi and a testament to our unwavering commitment to customer success. These recognitions reinforce our focus on delivering immersive, user-centric solutions that shape the future of gaming, sports, and digital experiences.”
