Stepping into the Future of Design: MHXP and Somany Ceramics Redefine Luxury with Immersive VR

MHXP a mixed reality technology startup solving for real estate visualization and interactions via voice commanding has partnered with Somany Ceramics Ltd to unveil Elita and Senso — the brand’s new luxury tile collections — in a way never seen before. Rather than relying on static displays or traditional catalogs, Somany’s network of partners and distributors were invited to explore these stunning products inside a fully immersive virtual reality (VR) environment designed and powered by MHXP.

This pioneering approach transformed product viewing into a multisensory experience. Guests could walk through meticulously crafted digital spaces where tiles didn’t just lie flat — they came alive. Every texture, every glint of light, and every design nuance was rendered in photorealistic detail, allowing participants to grasp the harmony and craftsmanship as if they were physically standing in a luxury showroom.

The reactions said it all:

“Now this is how products should be experienced.”“Feels like standing inside the future of design.”

For MHXP, this event wasn’t just about showcasing products — it was about introducing an Experience-First philosophy to the building and design industry. The belief is simple but transformative: immersive technology should complement strong craftsmanship, enhancing brand storytelling and customer engagement in ways that static installations simply cannot.

Somany Ceramics, a trusted leader in high-quality tiles, proved once again that innovation is as crucial as elegance in modern design. By leveraging immersive VR tech, they empowered their partners to feel the essence of Elita and Senso before they ever touched a physical product.

This collaboration marks a milestone in the evolution of product launches — one where architecture, luxury design, and digital innovation intersect to create emotional connections and future-forward experiences.

In the words of MHXP: “The future of design is not imagined; it's experienced.”