Snap Opens Preorders For Specs, True AR Glasses Shipping This Fall For $2195

Snap's True AR Glasses, Specs, Now Open for Preorder at $2195

After years of development and billions of dollars in investment, Snap is finally bringing its vision of fully standalone true augmented reality glasses to market. The company has announced that preorders for its latest product, Specs, are now open, with a price tag of $2195.

The journey to this moment began at last year's AWE expo, where Evan Spiegel, CEO of Snapchat, revealed plans to ship fully standalone true AR glasses in 2026. This ambitious goal puts Snap ahead of industry giants like Meta, Apple, and Google, which have been working on similar projects for years.

To get there, Snap has been pouring resources into augmented reality research, with a focus on smart glasses that can seamlessly blend the digital and physical worlds. The company's investment in this area is estimated to be over $3 billion, making it one of the largest players in the space.

So what exactly are true AR glasses? In simple terms, they're glasses that can place virtual objects and interfaces into the real world, allowing users to interact with their environment in new and innovative ways. This is a major leap forward from previous generations of smart glasses, which have focused on adding displays or cameras rather than truly blurring the lines between the digital and physical.

To help developers get ready for this shift, Snap has released two true AR development kits: Spectacles. The first version was given to a select group of developers, offering a limited field of view and short battery life. However, the second iteration, which was rented out for $99 per month, expanded the field of view significantly while also improving battery life.

Now, with Specs on the horizon, Snap is taking the next step. The company's latest AR glasses boast a wider field of view and longer battery life than its predecessors, making them more suitable for everyday use. While the exact specifications of Specs have not been revealed, it's clear that Snap has made significant strides in this area.

Specs are set to ship this fall in the US, UK, and France, with preorders now open. The price tag of $2195 may seem steep, but it reflects the level of innovation and expertise that Snap has brought to this project. As one developer noted, seeing Specs for the first time was a truly eye-opening experience, offering a glimpse into a future where technology seamlessly integrates with our daily lives.

With Specs on the way, we can expect to see a new wave of AR experiences and applications emerge in the coming months. Whether you're a tech enthusiast or simply curious about the potential of augmented reality, one thing is clear: Snap's vision for true AR glasses is set to change the game.