PLAY FOR DREAM and Wanyoo Esports Partner to Create Mixed Reality Entertainment Experiences

PLAY FOR DREAM and Wanyoo Esports announced a deep strategic

partnership. Leveraging PLAY FOR DREAM’s leading MR technology and Wanyoo’s

extensive network of offline venues, the two parties will collaborate to create new MR

(Mixed Reality) experience zones in Wanyoo locations across China. This

partnership marks a new stage in the integration of offline esports and MR, promising

to deliver groundbreaking entertainment experiences to consumers and opening up

new directions for the industry.

Wanyoo Esports, a leading brand in China's esports industry, has cultivated deep

market roots and wide influence through years of development. With high-quality

gaming equipment, comfortable environments, and diverse social spaces, it has

become a popular hub for young esports enthusiasts.

PLAY FOR DREAM, on the other hand, is an innovation pioneer in the MR space,

focusing on MR technology development and device manufacturing. It has released

multiple industry-leading XR products. Notably, its latest product—PLAY FOR

DREAM MR—has gained international recognition with features like dual-eye 8K

ultra-high-resolution displays, 14ms VST latency, millimeter-level spatial tracking, and

multimodal immersive interaction via eye, hand, and controller input.

The first MR experience zone co-created by both companies has been launched at

Wanyoo’s Hongqiao Railway Station Tianjie location and officially opened to the

public on July 3. The experience zone features several popular SteamVR games and

IMAX-grade immersive viewing, bringing a thrilling entertainment experience to

players. According to the partnership roadmap, more MR zones will be rolled out at

Wanyoo locations across the country, along with exclusive MR entertainment content.