Nanchang Pavilion of Prince Teng” VR Project Welcomes Over 10,000 Visitors

The “Pavilion of Prince Teng” VR project in Nanchang, developed by

China Mobile Virtual Reality Center in collaboration with BlueFocus Group, has

attracted over 10,000 visitors since its launch. The project uses modern digital

technologies to recreate the millennium-old landmark, offering an immersive

experience of the Tang Dynasty Pavilion feast and the creation of the “Preface to the

Pavilion of Prince Teng.”

The core experience zone spans 500 square meters, leveraging LBE large-space VR

and millimeter-level 3D modeling to faithfully replicate the Pavilion and Tang-era

scenes. Visitors can watch professionally choreographed dances from Beijing Dance

Academy, interact with reconstructed Tang instruments such as the drum and four-

stringed pipa, and “play” ancient music with simple gestures.

In the immersive theater segment, participants can ascend the pavilion with a virtual

“Wang Bo” avatar, hearing the preface recited amid the bustling riverside scene,

experiencing the poet’s mindset and cultural resonance. The project also recreates

the iconic “setting sun and lone wild goose” scene and supports multi-user

interactions for shared enjoyment.

Since its debut, the project has been showcased at the Digital China Summit and on

international tours in Sweden. Officials from Jiangxi Mobile noted that the project

exemplifies the fusion of traditional culture and modern technology, promoting the

digital and international expression of Jiangxi’s cultural IP and contributing to the

province’s cultural development.