A.R. Rahman’s ‘Le Musk’ Makes Sensational India Debut at IGDC 2025

Le Musk began its journey in 2016, born from a conversation between A.R. Rahman and his wife, Saira Rahman, who shares his passion for perfumes. She once asked, “Why isn’t scent used as a narrative device in cinema?” That question sparked Rahman’s imagination. Around the same time, a friend introduced him to VR technology — and the idea of building a world that engages all senses took root.

📅 Production Timeline

• Shot in Rome using 360-degree VR cameras

• Produced in 2016–2017, with its first preview at NAB Las Vegas in April 2017

• Developed in collaboration with Ideal Entertainment, Intel, Zilvermeer Productions, and Thenandal Studio Limited

🧠 The Process

• Filmed using Positron Voyager motion chairs, which integrate scent dispensers and haptic feedback

• Viewers experience the film in a specially designed VR pod, where motion, scent, and sound are synchronized

• Rahman directed and scored the film, working with a global team of technologists and artists

🎭 Storyline The narrative follows Juliet Merdinian, an orphaned heiress and musician (played by Nora Arnezeder), who embarks on a quest to find three mysterious men — each identified by a distinct scent. The story is a sensory thriller, weaving memory, music, and olfactory cues into a poetic chase across time and emotion.

🎶 The Music Rahman composed an original score that blends ambient textures, orchestral swells, and immersive sound design. At the 72nd Cannes Film Festival, he unveiled “Scent of a Song”, a hauntingly beautiful piece from the film’s soundtrack that mirrors Juliet’s emotional journey.

Le Musk isn’t just a film — it’s a multi-sensory experience that redefines cinematic storytelling.

A.R. Rahman has officially unveiled his directorial masterpiece Le Musk — a groundbreaking multi-sensory VR film — at the India Game Developers Conference (IGDC) 2025 in Chennai.

Running from November 5 to 7, this special showcase marks the India debut of what’s being hailed as the world’s first fully integrated multi-sensory virtual reality cinematic experience. Presented by ARR Immersive Entertainment in collaboration with Madras MindWorks, Le Musk is a 37-minute journey that fuses sight, sound, touch, and even smell into a seamless artistic experience.

🌀 What Makes ‘Le Musk’ Revolutionary?

• 🎧 Soundscapes by Rahman: Expect a sonic experience only Rahman could deliver.

• 👃 Scent-Driven Storytelling: Yes, you’ll smell the story.

• 🖐️ Tactile Immersion: Haptic feedback adds a layer of realism.

• 🎥 VR Meets Cinema: A bold leap into the future of storytelling.

This isn’t just a film — it’s a sensory symphony that redefines how stories are told and felt. For Indian audiences, it’s a rare chance to witness Rahman’s visionary blend of art, technology, and emotion in a format that’s as futuristic as it is poetic.

📍 If you’re in Chennai or attending IGDC, this is a must-experience event. And for everyone else, the future of immersive cinema just got a new benchmark.